3 Reasons To Involve ERGs in Campus Recruiting

As an HR or Talent Acquisition professional, your people are your biggest asset. This is especially true in diversity campus recruiting, as your employee resource groups (ERGs) can be your most effective brand champions. By involving ERGs in on-campus recruiting efforts, your company will not only be able to better attract diverse student talent, but also convert more of these students into employees. Here's how:

1. Employees Can Mentor Students with a Shared Background

One of the benefits of involving ERGs in your on-campus recruiting is that your employees can serve as mentors for the students. They can provide support and guidance throughout the recruitment process as well as during the student's time at the company. This is especially beneficial for students from underrepresented groups who may not have had the same opportunities or access to networks as their peers. Thus, involving ERGs can boost your offer rate and offer conversion rate during the on-campus recruiting cycle.

2. Help Students Understand the Growth Trajectory at Your Company

Another benefit of having ERGs involved in on-campus recruiting is that it provides a channel for more frequent and meaningful touchpoints between the company and potential recruits. These touchpoints will help students understand the growth trajectory of your company and develop a sense of brand loyalty. This is especially important for students from underrepresented groups who may not be familiar with your company and its products or services. By facilitating these employee-to-student interactions, potential hires will be able to envision their future successes at your company and also understand how your company can support their professional development as an employee.

3. Build a Supportive Network of Colleagues Before Starting Work

Finally, by involving ERGs in on-campus recruiting, you are setting up these students for success even before they start working at your company. These students will already have a supportive network of colleagues, which will lead to greater employee retention down the road. Thus, launching ERG-led campus recruiting initiatives is not only an investment in student career development but also an investment in building a stronger workforce and company culture.

An Investment in Your ERGs, Student Pipeline, and Workforce

Involving employee resource groups in on-campus recruiting is not only a way to recruit diverse student talent, but also a way to increase new hire performance and develop an affinity towards your brand. By implementing these strategies, you can create a workplace that is reflective of the world we live in and better meet the needs of your customers.

Firstly partners with employers, colleges, and student clubs to launch impactful mentorship and career development programs that result in student retention and job placement. We know that HR and Talent Acquisition professionals are already overwhelmed by today's challenging campus recruitment landscape, which is why we're here to help.

Interested in learning more about how you can launch low-lift initiatives to involve your ERGs in campus recruiting? Schedule a free consultation with Firstly:

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